Unmatched healthcare expertise, purpose-built for GEMT.
Fairlie Consulting Group was founded to bring unmatched healthcare expertise to the national Ground Emergency Medical Transportation (GEMT) marketplace.
While the Fairlie name is synonymous with GEMT legal insight and regulatory precision—anchored by the deep expertise of attorney Kevin Fairlie—FCG was intentionally built to go further.
Recognizing the need for meaningful, industry-wide advancement, FCG’s founders assembled a leadership team with decades of experience across healthcare system leadership and Big Five consulting. This breadth of perspective allows FCG to deliver not only compliance-driven solutions, but strategic innovation at scale.
To support this mission, FCG has established national strategic partnerships with best-in-class organizations, including the nation’s leading provider of Medicare hospital, skilled nursing facility (SNF), and community health center (CHC) cost report preparation—ensuring our clients benefit from the highest level of technical rigor and operational excellence.
Meet Our Co-Founders
Kevin Fairlie, JD, MHA/FCG Co-founder & Managing Principal
Kevin Fairlie is a nationally recognized authority on Ground Emergency Medical Transportation (GEMT) programs, with extensive experience in litigation, regulatory compliance, policy analysis, and EMS reimbursement strategy.
He has played a pioneering role in shaping GEMT interpretation and enforcement at the state level, including filing and litigating the first-ever appeal of a GEMT audit decision before the Missouri Administrative Hearing Commission, successfully preserving over $700,000 in supplemental Medicaid payments for a Missouri fire-protection district. His work places him at the forefront of GEMT audit defense and administrative appeals.
Kevin is a sought-after national speaker, author, and commentator on GEMT and Medicaid supplemental payment programs. He has addressed evolving OIG oversight, federal enforcement trends, and Medicaid cost-reimbursement structures at leading EMS conferences and webinars, including the Pinnacle EMS Conference, and the Pinnacle Webinar Series. His thought leadership is regularly featured in Journal of EMS, including multiple podcast appearances discussing GEMT, Medicaid funding instability, and compliance risk.
As an author, Kevin has published on GEMT policy and oversight in EMS Connections Magazine, focusing on the growing scrutiny of supplemental payment programs and the operational implications for EMS agencies nationwide.
Through litigation, policy analysis, and national education efforts, Kevin Fairlie brings a rare combination of legal precision and operational EMS insight, helping agencies navigate GEMT participation, audits, appeals, and compliance in an increasingly complex federal and state enforcement environment.
Jason Keeler, MHA, MBA/FCG Co-founder
Jason Keeler, MHA, MBA, is a senior healthcare executive with more than 20 years of leadership experience across major academic medical centers, with deep expertise in emergency and acute care operations. He most recently served as Executive Vice President and Chief Operating Officer at the University of Chicago Medicine, where he led system-wide operational functions spanning emergency services, inpatient and ambulatory care, pharmacy, supply chain, facilities, and support services for a multi-billion-dollar academic health enterprise.
Prior to his COO appointment, Jason served as Vice President of Clinical and Procedural Services at UChicago Medicine, responsible for perioperative services, radiology, cardiac and GI labs, emergency services, transplant operations, and procedural units. There, he implemented lean process improvements that significantly enhanced throughput, access, and operational efficiency.
Jason also served as Interim Chief Operating Officer of Ingalls Memorial Hospital, where he stabilized operations during system integration, strengthened transfer protocols to ensure acuity-appropriate patient placement, and generated $30 million in margin improvement through volume growth, service optimization, and revenue cycle enhancements. During the COVID-19 pandemic, he led ambulatory and hospital response efforts that rapidly restored clinical volume while maintaining safe access to emergency and essential services.
Earlier in his career, Jason held senior leadership roles at Loyola University Medical Center and Barnes-Jewish Hospital, where he oversaw emergency, trauma, surgical, and perioperative operations — building a strong foundation in emergency medical care, hospital throughput, and complex clinical operations.
Jason holds both a Master of Health Administration and a Master of Business Administration from the University of Missouri.